Humana recently announced that it will terminate its employer group line of business. This may make sense for Humana for two reasons: government programs currently provide a much higher ROI compared to commercial/employer business, and the company enjoys a strong Medicare Advantage (MA) market position (second only to United Healthcare Group) but has suffered from low market share in its commercial lines. By 2021, commercial lives contributed only 6% of the company’s revenue.
Humana By the Numbers
Expanding commercial volume inevitably requires stealing share from other insurers, while Medicare Advantage also offers the opportunity to convert fee-for-service Medicare lives to Medicare Advantage. However, by putting most of its eggs in one basket (Medicare Advantage), Humana increases its vulnerability to potential legislative changes to the program that may reduce the financial attractions. For example, CMS’ 2024 Advance Notice might reduce Medicare Advantage spending by an average of $540 per Medicare Advantage enrollee.
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